THE POWER OF ADVERTISING

INTRODUCTION: The brief History of Advertising

Télécharger The brief History of Advertising

Télécharger 1B ARTVERTISING worksheet

Andy Warhol's Soup Can Paintings: What They Mean and Why They Became a Sensation

On July 9, 1962, a little-known artist named Andy Warhol opened a small show at the Ferus Gallery in Los Angeles. His head-scratching subject: Campbell's Soup. Each of his 32 paintings portrayed a ...

https://www.history.com/news/andy-warhol-1962-soup-can-paintings-meaning-reaction

READ AND LEARN MORE ABOUT BRANDALISM HERE:

BRANDALISM - Street Art for A Change

You may have noticed them on the streets of London, Bristol or, more recently, Paris. Notice what? Those strange ads and billboards that look like normal advertisements but with twisted messages ...

http://www.blogs.buprojects.uk/2015-2016/alexcourbat/2016/01/07/brandalism/

LEARN MORE ABOUT THE ART IS EVERYWHERE PROJECT HERE:

AMERICAN ICONS

Norman Rockwell, A natural storyteller

Key question: How did Norman Rockwell hook customers?

Background information

The barefoot boy, 1931

Watch the video and be ready to talk about:

the Coca Cola company mystery

the year 1928

the public reaction to Rockwell and his ads at the time

the originality of the last illustration

Art Everywhere project to create 'giant art gallery'

Posters of classic artworks will be displayed across the country this summer in a bid to turn the UK into the "world's largest art gallery".

https://www.bbc.com/news/entertainment-arts-22800669

Go on your EDPUZZLE ACCOUNT and answer the questions...

Mission 1 : ‘Dream Crazy’ commercial

Task 1 : Watch the commercial.

→ Who and what did you see? List the various steps of the commercial.

Then, in groups, gather the information you have found and share them with your class.

dream crazy commercial nike - Bing video

Dream Crazy Nike Commercial Full Nike Dream Crazy Campaign Dream Crazier Nike Commercial Full Nike Commercial Dream Crazy Reaction Nike Dream Crazy Full Ad New Nike Dreams Commercial Nike Dream ...

https://www.bing.com/videos/search?view=detail&mid=748E43D172C3F449D881748E43D172C3F449D881&q=dream+crazy+commercial+nike&shtp=GetUrl&shid=01c5bac8-6abc-4653-9b85-93528784f568&shtk=TmlrZSB8IENvbGluIEthZXBlcm5pY2sgLSBEcmVhbSBDcmF6eQ%3D%3D&shdk=VGhpcyBpcyAiTmlrZSB8IENvbGluIEthZXBlcm5pY2sgLSBEcmVhbSBDcmF6eSIgYnkgQ3JpYXRpdmEgb24gVmltZW8sIHRoZSBob21lIGZvciBoaWdoIHF1YWxpdHkgdmlkZW9zIGFuZCB0aGUgcGVvcGxlIHdobyBsb3ZlIHRoZW0u&shhk=wpN%2F4qJehYVy1JmGkijSctbKVwR6F9f8O8xJe9BoWHc%3D&form=VDSHOT&shth=OSH.57fTggNeU9MVV2HqfQAyXQ

HOMEWORK: In your "Additional information" paper, you will find words or expressions that will help you fill the following crosswords. Good luck 😁

Télécharger 1B NIKE DREAM CRAZY Additional information

Télécharger 1C Dream Crazy commercial SPICE UP YOUR VOCABULARY

EXTRA WATCHING FOR THE MOST COURAGEOUS ONES:

AMERICAN ICONS

Norman Rockwell, a natural Storyteller

How did Norman Rockwell hook customers?

Home

Norman Rockwell Museum presents the world's largest collection of original Norman Rockwell art as the best of American illustration.

https://www.nrm.org/

The Barefoot Boy, By Norman Rockwell

ADVERTISING AND FICTION

Top 10 Most Memorable Advertising Slogans

Mad men. Mad women. Mad marketing skills. Join http://www.WatchMojo.com as we count down our picks for the Top 10 Slogans. For this list, we're focusing on l...

https://www.youtube.com/watch?v=dxPg4erGVs0

BRAND ALPHABET QUIZ

Télécharger Take this ADVERTISING QUIZZZZZZ

A MOTHER'S TRUE ACCOUNT

Advertising has an influence on everyone in one way or another, but it especially has had an influence on my children. Catchy jingles, cute slogans, and cartoon characters are all key factors that have hooked my children on certain products. Advertising influences the toys they want, the clothes they wear, and the food they eat. Advertising influences my children's choice of toys. If a television commercial displays children laughing and playing, my children think it must be a great toy, regardless of the type. For example, my three-year-old desperately wants a skateboard for Christmas. Every time he sees a skateboard commercial, he gets excited. He believes that if he had a skateboard, he would instantly have the same fun and skill as the boys on television. He also wants a fingernail kit. He does not know what a fingernail kit is, but he likes the glitter and stickers the commercial shows. The more appealing the commercial is, the more he wants the toy. Another influence advertising has had is on the clothes my children want to wear. Clothes from Wal-Mart and K-Mart are no longer satisfactory. Brand names such as GAP, Tommy Hilfiger, and American Eagle are much more appealing to them. My teenage daughter is constantly looking through catalogues and magazines, examining each outfit down to the last detail. She continuously wants to change her wardrobe to keep up with the latest fashion trends and most popular brand names. Of course, clothes endorsed by celebrities are always at the top of her shopping list. Last, advertising influences the food my children want to eat. Cartoon characters are placed on boxes of foods such as crackers and cereal to influence young children. For instance, I was grocery shopping with my young son the other day, and he asked me if I would buy him some yogurt to have for breakfast. I reached for the cheapest brand off the shelf and was about to put it in the cart when he said, "I want the Rugrats' yogurt." I had no idea what he was talking about until he pointed to the shelf behind me. There I saw a six-pack container of yogurt with pictures of Rugrats characters on the label. I tried to convince him that the yogurt I had picked up, which happened to be a dollar cheaper, would taste the same. After arguing back and forth, I finally gave in and purchased the more expensive Rugrats yogurt. As we continued shopping, he also spotted Blues Clues applesauce, Hot Wheels fruit snacks, and CatDog cheese-crackers on the shelves and wanted me to purchase those as well. I found myself once again trying to explain to a three-year-old that all the items taste the same as the generic or store brands. As long as companies continue to target our youth with advertising jingles, slogans, and cartoon characters, my children will continue to be influenced. The toys they want, the clothes they wear, and the food they want to eat will be determined by the product with the most advertising appeal.

"Television and Media - The Power of Advertising." 123HelpMe.com. 30 Sep 2015