YEAR 2 ADVERTISING

PART 1: ADVERT- TEASING, playing with words

Give an accurate definition of the word ADVERTISEMENT

UK: /ədˈvɜː^rtɪsmənt/    

US:/ˌædvɜˈtaɪzmənt/

Télécharger 1 PLAYING WITH WORDS ADVERT worksheet

Télécharger 2 ADVERT TEASING MISSION 4

Télécharger 3 EXPRESSING PERSUASION translate

CROSSWORDS TIME

The evolution of advertising has experienced some major milestones over the years, as it’s had to adapt and change to suit new mediums and audiences constantly. Most significantly, it’s become much more personalized throughout history.

PART 2: LISTENING COMPREHENSION

Mission 1: Listen to the following video twice and list the 6 steps in the evolution of ADVERTISING...

Recap this evolution in class.

Mission 2: Listen to the video one more time and complete the worksheet given by your teacher.

Télécharger 2 CO The Evolution of Advertising worksheet

PART 3: ADVERTISING TECHNIQUES

STEP 1: Watch the video and list the different techniques revealed.

Which one do you find the most convincing and why? Debate with your classmates.

STEP 2: Now discover more techniques with your teacher in her amazing slideshow 😊

EXTRA WATCHING:

A taste for British humour?

EXTRA WATCHING:

Top 10 of the most memorable advertising slogans

PART 4: READING COMPREHENSION

WORK IN GROUPS:

Read the following article and answer the questions:

Télécharger ARTVERTISING worksheet

Learn more about The Art of BRANDALISM here:

The Art Of Brandalism - Branding Strategy Insider

There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the motives and

https://brandingstrategyinsider.com/the-art-of-brandalism/

Learn more about The Art is EVERYWHERE PROJECT here:

Art Everywhere turns UK's streets into world's largest art show

Project launched in shopping mall displays artists' most popular works on bus stops and tube stations

https://www.theguardian.com/artanddesign/2013/aug/08/art-everywhere-project-streets-london

PART 5: LISTENING COMPREHENSION

"How advertising rewires kids' brains"

Watch, take notes and recap what you have understood

Go on your EDPUZZLE ACCOUNT and answer the questions...

PART 6: ADVANTAGES & DISADVANTAGES OF ADVERTISING

Advertising Advantages And Disadvantages | 8 Biggest Limitations and Disadvantages of Advertising

Advantages And Disadvantages of Advertising: When you hear the words "advertising", you probably think of a banner on a website or TV commercials. It's important because it can help make products ...

https://www.aplustopper.com/advertising-advantages-and-disadvantages/

PART 7: 'DREAM CRAZY" COMMERCIAL

Watch the commercial.

Who and what did you see? List the various steps of the commercial.

Then, in groups, gather the information you have found and share them with your class.